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Friday, February 5, 2010

MediaPost Publications Little Trust In Text, But Donations Add Up 02/04/2010

MediaPost Publications Little Trust In Text, But Donations Add Up 02/04/2010: "An online consumer survey by Forrester Research that asked people if they thought money donated through texting actually went where it was supposed to, found only 16% (of 134 respondents said yes. Thirty-two percent said no, and 51% just weren't sure. Most felt that companies involved in the process, like phone carriers, would take a cut for administrative fees, and that they would be better off donating directly through the sites of organizations like the Red Cross."

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