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Monday, June 20, 2011

Microsoft turns to extend them Influence PC makers

As he worked in the marketing of its system of exploitation of Windows 8 touch-activated, Microsoft attempts to expand its influence on decision-makers PC to run its new software that build systems that are better able to.

"For the systems Windows 8 be the best ever, we let a new approach to the way we work with our partners in the ecosystem," Michael Angiulo, Vice President of Microsoft Windows, hardware, and ecosystem planning support, said as he demonstrated the new OS in Taipei Microsoft hardware partners on Thursday.

Microsoft wants to influence PC manufacturers on such details as the proportions that they choose displays, where the radio and the buttons are located and even the width of the bezel or rim around the edge of the screen.

"On the first day we started engineering begins with manufacturing and continues through the configuration of the final system of these systems with a much closer degree of integration of hardware-software than ever and that the integration," Angiulo said.

Shows for the first time this week, 8 Windows has a touch screen interface which is very different from previous versions of the operating system, but Microsoft said works on both PC controlled with a mouse and a keyboard.

Developers will have the opportunity to write native applications Windows using HTML 5, Javascript, and CSS, as well as the code in c that they used in the past. HTML 5 applications appear on the screen as the colourful tiles, somewhat like the interface on Microsoft Windows 7 phone software.

Angiulo showed Windows 8 running on a PC screen with a 16: 9 aspect ratio and 1366 x 768 pixels resolution. "We believe that the best way to discover 8 Windows is this kind of direction", he said managers of equipment in the audience.

Microsoft has also "ideas" on "where to put the buttons and where to put the radio antennas for maximum performance", said.

The edge of the screen becomes more important with tactile interfaces, and Microsoft has "sizes bevel recommendations," so that you can easily maintain the system without activating the user interface inadvertently and still be able to reach all the keys for things like thumb-typing, Angiulo said.

"We are working with display and touch the vendors now, and we will have more guidance and recommendations on how to build a system Windows 8 really well in the coming months," said.

Greater involvement in the design of equipment should help Microsoft to optimize systems Windows 8 appearance and usability. This is a problem that apple doesn't have to worry about, since it controls all aspects of the design and manufacture of its Macintosh, iPhone and iPad computers.

But it is not known how the PC manufacturers will respond to Microsoft's efforts to expand its influence on their products. And these efforts can extend further than the design of equipment, the report published in the Wall Street Journal Wednesday.

Citing anonymous sources, the newspaper reported that Microsoft is demanding that officials of microprocessor to each partner with a manufacturer of PC, to help integrate new Windows tablets to market quickly.

Steve Guggenheimer, Chief of Microsoft's OEM business, declined to comment on the questioned on the report ahead of the event for Windows 8 Thursday. Responsible for Texas Instruments and Qualcomm also refused to comment on.

Microsoft will also present a new product with Windows 8 activation system, called OEM Activation 3.0, said Angiulo.

"This is a digital product key technology that will simplify the configuration and the process of development for the construction of PCs," he said. "For end users, this means experience seamless of activation, and for partners it will streamline their supply chain operations where we build together PCs."

He did not provide more details. Activation keys are a way for Microsoft to ensure that people use versions of its software, legitimate, licensed in its efforts to combat piracy.

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