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Thursday, June 23, 2011

How Nokia was disrupted. Part 2

How Nokia was disrupted. Part 2

In this two part article I look and try to understand what happened to Nokia over the past 4 years and what's next for the company. In short - what happened was pretty simple. Nokia was disrupted by the new model of true mobile computing invented by Apple and then accelerated by Google's Android.
In the first part of this post I  looked at how disruption in general works, and how the disruption of Nokia started. The second part looks at how Nokia tried to fight back, lost and surrendered. And what may happen to Nokia next.

Nokia's response to the new disruptive true mobile computing threat - was a classic incumbent.

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