Why Mobile Matters for Fundraisers : Page 1 of 2 : FundRaising Success

Why Mobile Matters for Fundraisers : Page 1 of 2 : FundRaising Success: "ut that doesn’t mean fundraisers should ignore it until the technology for mobile giving and engagement matures. Just as with the Internet, early adopters will reap the biggest rewards once the mobile-giving wave hits. In the opening session at DMA Nonprofit Mobile DayOpens in a new window in Washington, D.C., last month, “American Cancer Society: How Mobile Plays a Key Role in Donor OutreachOpens in a new window,” American Cancer SocietyOpens in a new window (ACS) National Director for Web and Mobile Miles Orkin discussed why mobile matters now for fundraisers."