Using 4 Online Tools to Inspire Volunteers and Donors, Part 2 : Page 1 of 2 : FundRaising Success

Using 4 Online Tools to Inspire Volunteers and Donors, Part 2 : Page 1 of 2 : FundRaising Success: "ocial media
'Social-media marketing is a business tool if you do it right,' Mintz said. 'It's about people marketing on your behalf.'

Marketing on social media lets you purposefully tap in to the conversations happening online to promote your organization, engage with your constituents and drive word-of-mouth. But don't forget, Mintz said, that social media is just technology; social-media marketing is the process of using that technology to connect with friends and build meaningful relationships."