Using 4 Online Tools to Inspire Volunteers and Donors, Part 2 : Page 1 of 2 : FundRaising Success

Using 4 Online Tools to Inspire Volunteers and Donors, Part 2 : Page 1 of 2 : FundRaising Success: "ocial media
'Social-media marketing is a business tool if you do it right,' Mintz said. 'It's about people marketing on your behalf.'

Marketing on social media lets you purposefully tap in to the conversations happening online to promote your organization, engage with your constituents and drive word-of-mouth. But don't forget, Mintz said, that social media is just technology; social-media marketing is the process of using that technology to connect with friends and build meaningful relationships."

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10 Burning Questions About How Charities Should Use Social Media - Prospecting - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas

10 Burning Questions About How Charities Should Use Social Media - Prospecting - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas: "10 Burning Questions About How Charities Should Use Social Media

March 21, 2011, 1:46 pm

By Raymund Flandez

Washington

During a frank town-hall style meeting, nonprofit workers, who gathered at the annual Nonprofit Technology Conference here last week, discussed how to use social media to advance their causes. Some questions had good answers and examples of what worked, but others did not. So we invite readers to add their suggestions in the comments section at the end of this post."

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