March 22, 2011 by Margaux
Social media is such a buzz word these days and it’s all a bit silly. Most organizations, businesses, charities (and let’s face it, people) seem to join Twitter specifically because they’ve been told to. They probably attended some seminar or read some article that told them it would be the only way to keep up with their ever-evolving sector. They have such friendly automated thank yous and #FFs going out, 100s of followers and love that retweet button (especially when the tweet contains their own name). It’s so tragically rare though, to watch someone actually do it right."
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