What's It Cost? ROI of social media can be an intangible- The NonProfit Times March 15, 2011

What's It Cost? ROI of social media can be an intangible- The NonProfit Times March 15, 2011: "here's Facebook, Second Life, Myspace, LinkedIn, YouTube, Twitter and now Jumo. There are many smaller social networking platforms. When it comes to deploying assets, where to be in cyberspace is a tough decision.

Catholic Relief Services (CRS) in Baltimore is going through the evaluation process. CRS is one of Facebook's 500 million active users, and also tweets on Twitter and posts videos to YouTube. CRS has a Myspace profile with 3,288 'friends,' although it is not seeing a lot of activity there and managers are trying to decide what to do with it. Deleting it is a serious option."