Red Cross Tweeting Has A ‘Sheen’ To It- The NonProfit Times MAR 9, 2011

Red Cross Tweeting Has A ‘Sheen’ To It- The NonProfit Times MAR 9, 2011: "With seemingly the entire nation transfixed on the misadventures and public scorched earth policy of actor Charlie Sheen, the American Red Cross (ARC) has capitalized on his Internet meme of the Twitter hashtag #tigerblood, propelling the charity into the middle of the condemnation of the television star.

On March 2, the official Twitter account of the ARC tweeted, “We may not collect #tigerblood, but we know our donors & volunteers have a fierce passion for doing good! #RedCrossMonth.” Topping the trending topics section of Twitter, the tweet was quickly retweeted by more than 100 people and is now the third result when you click the hashtag “#tigerblood.”"