Experience and the Future of Fundraising

From Guidestar's Newsletter

Experience and the Future of Fundraising: "It seems that over the past several years, not a month has gone by without a new tool introduced to assist nonprofits' fundraising efforts. From online fundraising portals and text messaging to streaming video and social media, the number of tools is literally growing faster than our ability to leverage them. In addition to 'traditional' development tools such as direct mail, in-person asks, and mass market media, a whole set of apparatus that was barely known even 15 years ago—e-mail, Web sites, and customer-relationship management platforms—has become not only accepted but required aspects of the development portfolio."