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June
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Wednesday, June 22, 2011
RIM has cut its own forecast of sales tablet
The company Research in Motion has fallen on hard times. Almost all types of devices produced by it sold less than it expected in the company. Recently it became known about the fall of the value of its shares, and plans soon to make spending cuts and staff. At the same time, except for job cuts, the company reviews and own forecasts for sales in the second quarter tablet of 2011. This is due to shortcomings as the devices themselves and the general failure of almost all the projects for the production of such devices, which do not mark to Apple. According to DigiTimes, with the release of BlackBerry PlayBook tablet on the market in mid-April 2011 until early June, has been sold total no more than 500 000 devices. Such delays in sales and forcing RIM to overestimate their capabilities and to reduce the order for production of tablets. For the quarter was supposed to put on the market 2.4 million units, while the assessment is now much more modest, ranging from 800 to 900 thousand units. This information is communicated to the supplier of components for RIM. It is expected that sales will increase somewhat when the market will be released version of the tablet with 3G, LTE and WiMAX. However, this will happen only in the third quarter. It should be noted that similar reductions of their own estimates for the supply of tablets are not unique - Acer has reduced the forecast for the supply of tablets Iconia family with 5-7 million to 2.5-3 million units for 2011. At the same time, Apple has problems with sales iPad 2 does not experience and expects to put in the second quarter of 8-10 million units.
Labels:
Blackberry,
RIM
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