REVIEW >> The White iPhone 4 Says About the iPhone 5

 

Apple doesn't say a whole lot about why it took ten months to make the white iPhone available—though Steve Jobs and Phil Schiller tell Ina Fried, "It's not as simple as making something white. There's a lot more that goes into both the material science of it–how it holds up over time… but also in how it all works with the sensors.

" But the white iPhone 4 release this month still carries a fairly big statement with it: It seems less likely than ever that there'll be a brand new iPhone in June, as there has been every year for the past few years. Why introduce a new phone around the world, only to replace it in 6-8 weeks?

Apple appears fickle, at times, but it isn't. And despite the staggering miscalculation that led to a nearly year-long delay to produce the white iPhone in sufficient quantities to move hundreds of thousands, if not millions of units, Apple exercises remarkable precision when it comes to the planning and execution of supply chains and product launches. Whatever led to the delay of the white iPhone 4 was a mistake (or series of them). Launching it now isn't.



Source : gizmodo.com