If the Moso have gathered the top managers of Russian mobile industry, with discussions on the strategy chosen, then in the room next to the conference MDDAY met immediately, developers of mobile applications. Some reports were so "coded" that were understood only "prepared by the reader." Interestingly, the participants demonstrated Mdday conditioned slice of the market development for various mobile platforms: 40% of registered visitors Mdday - developers under the iPhone, about 30% - the developers for Android, and others - under Java, Symbian, bada and other platforms.
As a rule, developers are committed to their platform, but vendors still try to entice smart heads and hands of mobile industry developments, offering a different device for testing and conducting experiments on mobile devices based on their own platforms. Thus, the representative of Samsung Elena Solovieva invited to develop on the platform bada and introduced new trends in the company. Helen announced that Samsung plans to develop a platform bada and sees her own niche - low cost smartphones. The company is banking on Smart TV - TV with the Internet connection that can be used for games and internet surfing. Elena Solovyov also said the most promising trends in terms of Samsung in the next six months - the system of «digital home», searching and intelligent services, close liaison with social services. networks, mobile commerce, mobile banking, social games and Augmented Reality (AR - augmented reality).
Futuristic report Leonid Bugaeva of Nordic about the future of mobile interfaces also teetered on the junction of present and future - he told me how to navigate interface with the help of Eye-Tracking, as well as about how fantastic films affect the prototypes created devices, in particular on the basis of AR. Many speakers talked about the development of services based on AR-browsers. According to experts, it may be the most popular in the field of promotion of services - catering, dry cleaners, beauty salons - any business that has a binding to geolocation as well as in the so-called "mobile electronic government." For example, when pointing the camera phone on the facade of the building there is information about the timing of major repairs. If the exterior of the building does not meet the stated conditions, can send photos of your city directly from your mobile. According to Irina Harseevoy (AR Door), the customer such social mobile application can participate in, including the city administration.
About Microsoft said the new development authorized expert Sergei Pugachev. The updated platform Windows 7.1 Mango implemented many important for developers and users of the function - introduced a more profound integration with social networks (support for Twitter and Facebook), simplified access to email, and most importantly - supports multi-tasking. Andrew Verbin from Studio Mobile acted with the topic of multithreaded programming under iOs. Returned from the San Francisco team nVidia first time in Russia at the conference Mdday presented a report on applications for high-performance platform Android. Specialists have demonstrated innovative devices based on the nVidia Tegra 2, such as Acer Inconia A500, Asus Transformer, Samsung Galaxy Tab 10.1, and told about the benefits of such devices, which aroused keen interest among the participants of the conference. Presentation, incidentally, also led with their own tablet-based nVidia Tegra2.
Of particular excitement among developers has caused long-awaited report by Alexander Patsaya. Alexander spoke on the development of Unreal Mojo in the field of mobile banking services to large customers such as Alfa-Bank, Savings Bank, Home Credit. Why banks trust it Unreal Mojo, how to design such an application for banks to make it popular with customers and how to organize a reliable system of protection of personal data bank customers - all these issues are actively discussed during the report, and outside the conference hall. How to profit from mobile games to the model in-app purchases? Masha Dmitriev of Game Insight described in detail, as a free game of Russian software developers "Paradise Island" was the number 1 game in the Android Market and earned 640,000 dollars. In games Game Insight users pay for time savings (extra content you want now?), Seasonal content and game currency, and not for the fact of downloading. It is noteworthy that in their projects studio Game Insight is not only the developer but also an investor in the project progresses.
The conference was organized Mdday direct online-discussion with a representative of Boston IT-company Eugene buff on information security in mobile devices. Eugene answered questions from developers related to patenting and intellectual property protection. At the end of the conference, all participants received contact Eugene Buff for a free consultation.
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