Microsoft will release a tablet with a Windows 8 under its own brand

Taiwan share DigiTimes reports that Microsoft plans to make an attempt to bring to market next hardware product under its own brand. At this time we are talking about the tablet with Windows 8. At the same time as a partner will act as the company Texas Instruments, chipset and which will form the basis of the model. Direct competitor is called by tradition Apple - the company intends to compete specifically with the iPad, hoping to repeat the success of branding the Xbox and Xbox 360, while all other products goes directly under the name Microsoft has been unsuccessful in varying degrees, from not very popular Zune player to the failed sale of phones KIN.

In this case, the main strategy of development of mobile version of the operating system Windows 8 will be selling licenses for the manufacture of devices to other companies. How exactly will decide on the positioning of these products and their own "pill" - is not entirely clear. Not be ruled out that scenario, which is now promoted by Google, where branded devices receive the OS or update earlier than those issued under license by other manufacturers. With regard to partnerships with Texas Instruments, then last week the company announced a platform for TI OMAP 4470, which has a dual-core processor clocked at 1.8 GHz and is designed with an eye to support ARM-processors on Windows 8. This chipset should appear in the first half of 2012. In the second half of that year, Texas Instruments expects to present OMAP platform 5, which is created based on the processor architecture ARM Cortex-A15. C taking into account that Microsoft intends to take his tablet on the market in late 2012 or early 2013, it can be built on any of these platforms.

Official comment from Microsoft regarding the issuance of plates under its own brand has been received.