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Wednesday, June 22, 2011

WWDC: Apple touts App Store success

Taking speaking at the Worldwide Developers Conference on Monday, senior Apple keynote vice president of marketing Phil Schiller of products worldwide touted the merits of the Mac App Store as the first store online for computer applications. Apple desktop app store reached this position in the six months after its launch in January 2011.

In fact, Schiller, says, the Mac App Store is beaten like Best Buy, Wal-Mart offers and Office Depot — although that Apple Executive has not said if that is measured in volume of sales, income, customer or any combination of the above.

The Mac App Store was announced last October and opened its doors in January with more than 1,000 applications. Apple has not provided numbers on apps just how many features now store, but now the category: only entertainment has 993 applications - and in particular, Entertainment is separated from the much larger category of games.

Mac OS X 10.6.6 update to the App Store icon, in the default hold giving it an important investment. This seems to be paying off the coast for developers in the Mac App Store. Schiller said that Feral Interactive has doubled its revenue and sales of publishing app Pixelmatorquadrupled 1 million over the first 20 days in the image bank. Pixelmator is a $30 application, it is at least 33,000 new customers.

The Mac App Store is in good company alongside the also-number one iTunes store which sold more than 15 billion songs, and the iBookstore years, who has cranked to 130 million pounds. There is iOS App Store, now hosting 425 000 apps. More of interest to developers who attend the WWDC, Apple said that he is paid by $ 2.5 billion for iOS applications developers. Which operates at approximately $ 3.6 billion in revenues, with additional billions going on at Apple a 70/30 split.

The Mac App Store will be improved as a Lion, which Apple previewed also Monday. New features include the procurement application, push notifications and updates to faster software system of incremental update.

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