Proposal for a new class of portable computer, the Ultrabook Intel, is not an admission that he is losing the battle to its microprocessors in tablets, according to a business executive.
"We are fine." Today, there are many tablets which have no Intel inside. "But we put much effort to cash," said Mooly Eden, vice President and General Manager of Intel's PC Client Group.
Intel announced the series Ultrabook Tuesday at the Computex Taipei show. The devices are designed to combine the fastest processing speeds of PCs with thin and light Tablet design.
Ultrabooks will be less 20 mm (0.8 inches) in thickness and Intel is working with manufacturers to obtain a first wave of out devices by the end of the year at price holiday shopping less than US$ 1 000, the company said Tuesday. ASUS said Tuesday that a nicknamed Ultrabook the UX21 will emerge at the end of the year.
Subsequent ultrabooks will depend on upcoming processors name code Ivy Bridge, which will be published next year, Haswell, which will be published in 2013. Although the first due out ultrabooks on the market do not appear to offer very different specifications of current notebooks, low consumption of bullets Haswell will even thinner design and longer battery life, Intel said.
Intel has high hopes for Ultrabooks: it is expected at the end of next year, they will represent 40% of the sales of portable consumer.
But the company also seeks to attract a greater share of the Tablet market. Most of these devices currently uses chips designed by rival to Intel, ARM Holdings, because the arm's designs are considered more effective power. Unlike Intel, arm does not chips itself, but its processor based models to other manufacturers for incorporation in their own products of the licences.
ARM could also a threat to the activities of Intel based PC market. On Monday, arm predicts more than half of all tablets, mini-notebooks and other mobile PCs sold in 2015 will use processors of the company.
In an interview with the press, Eden pointed out that Intel was not admitting failure in the market of the Tablet by introducing the Ultrabook and noted the efforts of the company to develop its own microprocessors designed for devices such as tablets, low-power. In April, Intel has announced its new processor Atom, called Oak Trail, who expects Intel will be used in 35 drawings compressed.
"We always take our competition seriously," Eden said, adding that he believed that Intel will win in the end because it suggested more processors. "Arm technology will attempt to climb in the space of the portable computer." We will try to go in their space. "Let the a better victory".
The Ultrabook Intel announcement also does not want that company moves his attention of netbooks, according to Erik Reid, Director General of the division of the mobile platform from Intel.
"We absolutely believe in the netbook category," he said, adding that Intel will announce innovations for Wednesday at the Computex Netbooks. Intel also wants to bring the price of netbooks up to $199, Reid said.
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