SUNNYVALE, Calif. & BEVERLY HILLS, Calif.--(BUSINESS WIRE)-- Yahoo! (NASDAQ:YHOO), the premier digital media
company, and Collective Digital Studio, the online content division of leading entertainment management and production
company The Collective, today announced the launch of the original Web series "In the Dressing Room" from Cat Deeley, the
host of FOX Broadcasting Company's number one dance show "So You Think You Can Dance." Produced by Deeley, Yahoo!
and Collective Digital Studio, "In the Dressing Room" is live today on omg! from Yahoo! (http://omg.yahoo.com), the number
one entertainment news site in the U.S. with more than 32 million unique visitors each month, more than twice the number of
TMZ.
"In the Dressing Room" (http://omg.yahoo.com/blogs/thefamous/in-the-dressing-room-withcat-deeley/1570) is a 20-episode twice-weekly series, which provides omg!'s audience
backstage access to Cat's dressing room before she goes live on "So You Think You Can
Dance." In each episode, Cat will provide viewers with fashion and beauty tips, her wardrobe
selections and the inside scoop about her fashion inspiration behind each look. Additionally,
Cat will offer viewers the chance to win a personal item from her wardrobe by participating in
a challenge. "In the Dressing Room" will run for 10 weeks and will be promoted across the
Yahoo! network.
"Video is a top priority for Yahoo!, and this new web series produced by Cat Deeley and
Collective Digital Studio is an important part of enhancing the video experience across the
Yahoo! network and will add to our premium portfolio of original programming," said Erin
McPherson, VP and Head of Originals and Video Programming. "Yahoo! has eight out of the
top 10 shows online and ‘In the Dressing Room' will continue to grow our ability to offer a rich
canvas for brands to tell their stories and integrate their brand into the next generation of
digital programming."
"We're continually looking for new ways to build global entertainment brands for our clients,"
The Collective CEO Michael Green said. "omg!, with its ability to attract a massive audience
interested in the intersection of entertainment and fashion, is an ideal platform for Cat's first
original Web series, which is the first series out of the gate from Collective Digital Studio."
Deeley, a former model turned television personality, has been hailed as one of the best dressed celebrities in the industry
today, gracing the cover of several fashion magazines and fronting massive brand campaigns. She is often asked by fans to
provide style advice, and also writes a blog for InStyle.com about her look.
'We have so much fun backstage I can't wait for the audience to be a part of it," Deeley said. "I have a passion for fashion and
if the audience does too they will find this fun and entertaining!"
The launch of "In the Dressing Room" is a continuation of Yahoo!'s success in original programming and branded
entertainment. Yahoo!'s original programming U.S. audience for May was 24.2M unique visitors, one of its largest monthly
audiences ever, with users spending an average of 86.1M minutes, also one of the highest engagement numbers to date.
Yahoo!'s successes in the original programming and branded entertainment space in the U.S. include:
l "Primetime in No Time," (http://primetime.tv.yahoo.com/), a daily recap of previous night's most popular TV shows, is the
most watched original program online and just surpassed 500 million streams
l "The Daily Ticker" (http://finance.yahoo.com/blogs/daily-ticker/), is the most successful online finance show (with millions
of viewers on peak days) providing inside scoop on tech stocks
l "Who Knew?" (http://www.whoknew.news.yahoo.com/), on Yahoo! News has generated nearly 100M streams in one year
and has spawned spin-offs on omg! as well as internationally — in the UK and France
l "Trending Now," (http://beta.news.yahoo.com/blogs/trending-now/), a daily newscast of top headlines & trending topics
from Yahoo! search data and social media, received over 5.5 millions streams its first week
Cat Deeley. Credit John
Kevor/Getty Images. About Collective Digital Studio
Collective Digital Studio is the online content division of leading entertainment management and production company The
Collective. Formed in 2005, the Collective's mission is to unlock the value of the direct relationship between artists and their
fans by identifying, developing and maximizing opportunities for creative talent across a multitude of media platforms. Clients
include Linkin Park, Counting Crows, Enrique Iglesias, Slash, Alanis Morisette, Godsmack, Martin Lawrence, Michelle
Rodriguez, Emile Hirsch, Jason Isaacs, Eliza Dushku, Eddie Izzard and Lucas Cruikshank AKA "Fred." Based in Beverly Hills,
The Collective employs a staff of more than seventy employees.
About Yahoo!
Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating deeply personal digital experiences that keep more
than half a billion people connected to what matters most to them, across devices and around the globe. And Yahoo!'s unique
combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. Yahoo! is
headquartered in Sunnyvale, California. For more information, visit the pressroom (pressroom.yahoo.com) or the company's
blog, Yodel Anecdotal (yodel.yahoo.com).
Yahoo! is the trademark and/or registered trademark of Yahoo! Inc. All other names are trademarks and/or registered
trademarks of their respective owners.
Follow omg! on:
Facebook: https://www.facebook.com/omgfromyahoo
Twitter: http://twitter.com/#!/yahooomg
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6771477&lang=en
The Collective
Jonathan Bing, 1-323-839-7284
jbing@bingcommunications.net
or
Yahoo! Communications
Lisa Goodwin, 1-408-349-1075
lgoodwin@yahoo-inc.com
Source: Yahoo!
News Provided by Acquire Media
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