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Tuesday, June 7, 2011

The Financial Times launches web app version of its publication

The Financial Times launches web app version of its publication

It looks like The Financial Times has found a way to circumvent giving Apple a 30% cut of its profits made from magazine subscriptions: through the use of a web app. The magazine has just launched the platform agnostic version of its digital magazine that will “bypass Apple's iTunes Store, Google's Android Market and other distributors to secure a direct relationship with readers”. Now why didn't other magazines think of this earlier. A web app makes perfect sense for publishers who don't want to give away their money to app stores in the first place.

Ubergizmo

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