Archives

Saturday, June 18, 2011

ARM provides that half of the market of mobile PCs by 2015

ARM Holdings hopes to wrestle dominance of the mobile PC market to Intel and ARM-based processors in addition to half of all tablets, mini-notebooks and other portable computers sold by 2015, President of the company, said Monday.

The U.K. company, licensing its designs for use in chips made by companies such as Samsung and Nvidia, is betting that the interest of consumer tablets, growth will result in a large jump in market share. Chips based on its technology already power most of the tablets leaders including Apple iPad, Galaxy Samsung and Xoom of Motorola tab.

"Share [mobile PCs] today we have approximately 10 percent of the market." "At the end of 2011, we believe that we have about 15 percent of the market share that tablets grow," said Tudor Brown, President of a company established in the United Kingdom, during a press conference at the Computex Taipei show. "By 2015, we expect that to more than 50 percent of the mobile PC market."

Arm already chips running most of the smartphones sold today and its procesors are also in most standard cell phones.

Intel, largest maker of chips the more, was taken by surprise by the sudden popularity as tablets - triggered by Apple iPad - and tried to catch up. Intel should discuss its latest attempt to break the market smartphone, with a chip named Medfield, later this week at the Computex show.

Chances of link of dependency in the mobile PC market gets boost in January when Microsoft CEO Steve Ballmer said that the next version of the Windows operating system would be available in a version that runs on arm chip. It is a blink of eye arm's lead in the market of the Tablet, where Microsoft has also struggled.

But to maintain that lead and build its current success, arm will continue to develop more advanced processors.

The company, the A15 Cortex following processor design, promises a five times performance improvement on smartphone processors present while drawing approximately the same amount of energy, the company said when the design was announced in September of last year.

ARM has already started the design for the chip makers and the first prototypes of chip design A15 autour may be towards the end of the year, said Mr. Brown. Commercial chips based on the A15 will probably follow in 2012.

The A15 is currently based on a 32 nanometer or a 28-nanometer production process. Nanometer measurement sets the size of the functionality of small on the surface of the chip and a smaller number means a more advanced manufacturing process. This means also generally chips can be made more powerful and less power hungry.

The arm, which is working on a production of chip with IBM technology, also provides more advanced chips.

"We have worked in 20 nanometer and we had chips test in nanometer 20 for more than a year," said Mr. Brown. Earlier this year, the company said that its partnership with IBM will be extended to 14 nanometer.

Martyn Williams covers the Japan and technology General breaking news for The IDG News Service. Follow Martyn on Twitter to martyn_williams @. Martyn e-mail address is martyn_williams@idg.com

No comments:

Post a Comment