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Sunday, June 12, 2011

Apple changing conditions Subscriptions

Unexpectedly, Apple introduces the conditions for subscriptions in applications for IOS. The old rules were not to the liking of newspaper publishers.

Apple continues to thirty percent of the income requirements, but the subscription in an application for IOS (thus the iPad, iPod Touch and iPhone) no longer as cheap or cheaper than external subscriptions.

In February Apple introduced the possibility of subscriptions in applications. In practice, this means that from a paper application with one push of a button you can purchase a subscription or edition.

Remote Subscriptions
Before publishers offered their blades with a subscription service outside the application. Among the advantages was that you could work with discount codes, or a free digital subscription for a paper edition could offer.

But Apple demanded that publishers offer for the purchase button is the same (or better) launched outside the application and what they offer. In itself not a major problem, were it not for Apple thirty percent of income for his cause. That while such a button much more prominent in the film than a supply outside the application.

The new rules now allow a publisher that offers them a cheaper subscription than supply in the application (where Apple gets thirty percent).

"Applications can read or play approved material (specific magazines, newspapers, books, audio, music and video) on which the application outside of a subscription was taken. As long as no external link or button in the application is for the purchase to purchase. "Such is the new line of Apple as MacRumors seen him, but where the 'rule as cheap-if not in it.

Publishers satisfied
The policy change will likely be welcomed by magazine and newspaper publishers who cast their leaves on the iPad. The announcement in February there was a lot of outrage about the decision.

The U.S. Justice Department also said that the measure would be looking to see if it violated antitrust laws. That Apple may have motivated the rule to withdraw.

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