Editorials | Seattle's Internet philanthropy campaign: Log in and give big | Seattle Times Newspaper

Editorials | Seattle's Internet philanthropy campaign: Log in and give big | Seattle Times Newspaper: "SEATTLE'S deep roots in philanthropy and technology are nicely twinned in a bold, one-day fundraising campaign benefiting local nonprofits.

Until midnight Thursday, an online donation to the charity of your choice, made through the Seattle Foundation, will garner a percentage match. The multiplier effect continues on social-media sites, such as Twitter and Facebook, where donors and charities will be pushing for a widespread, community donation."

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The Aunt Mabel Effect (a lesson from Digital Leap) | NetWitsThinkTank.com

The Aunt Mabel Effect (a lesson from Digital Leap) | NetWitsThinkTank.com: "I just returned from Toronto, where Blackbaud sponsored the Digital Leap conference for the second year in a row. It would be tough to relay all the great new statistics, pointers, and tidbits I picked up at the conference, so I’ve narrowed it down to my favorite takeaway, nabbed from the session led by Ted Hart on Online Fundraising Success and Social Media."

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Spontaneous text giving can transform fundraising | Voluntary Sector Network | Guardian Professional

Spontaneous text giving can transform fundraising | Voluntary Sector Network | Guardian Professional: "Donating by text has huge potential – the market is estimated to be worth �96m annually by 2014. It comes as no surprise when you consider that 89% of adults in the UK own a mobile phone and 300 million text messages are sent each day. But it is the spontaneous, mobile nature of donating by text that is the key to unlocking this new technology that allows people to donate whenever and wherever they are."

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Fundraising via Facebook

Fundraising via Facebook: "Six charities have joined the Commonwealth Bank in a facebook fund raising campaign – to be launched today – Community Seeds, where all you need to do is 'like' one of the selected organisations and the bank will donate $1 to that charity for each vote.

There is a pool of $175,000 to be shared among the charities chosen by staff at the bank, which include Bowel Cancer Australia, Alzheimers Australia, A Start in Life, HeartKids, OzHarvest and SANE Australia."

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CharityVillage� Research: Benchmark Study Shows Online’s Strength

CharityVillage� Research: Benchmark Study Shows Online’s Strength: "Web-based fundraising is coming of age. That’s the conclusion of the 2011 Convio Online Marketing Nonprofit Benchmark™ Study, which evaluated the results of nearly 600 nonprofit organizations that use Convio's software.

The study, released in early March, found that online is the fastest growing fundraising channel for nonprofits. In 2010, Convio’s clients raised more than $1.3 billion online, up 40 percent from 2009. The median growth rate in online giving was 20 percent, compared to a median growth rate of 14 percent in 2009. Still, while the majority saw growth, a significant minority saw decreases — some as high as 21 percent."

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Online Peer-to-Peer Event Fundraising is NOT About Technology : Page 1 of 2 : FundRaising Success

Online Peer-to-Peer Event Fundraising is NOT About Technology : Page 1 of 2 : FundRaising Success: "Spring fundraising event season is upon us once again. Many of you have been setting up event registrations and getting peer-to-peer fundraising pages set up for your supporters. A few may even have used some mobile apps in place for your event fundraising. With all this, it’s important to remember that the people and how you engage with them — not the technology — determine the success of your event."

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First Independent aids charity via social media | The Columbian

First Independent aids charity via social media | The Columbian: "The bank’s “Ready to Give” program aims to raise money for five Clark County charities each year by tapping its customers’ Twitter and Facebook networks, in addition to using traditional print and online advertising, said Stacey Graham, chief strategy officer at First Independent Bank. For every dollar raised online, the bank will donate $1, up to $5,000 to each charity or $25,000 total for Evergreen School District Foundation, YWCA Clark County, Innovative Services NW, Columbia Dance and the Clark County Food Bank."

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The NonProfit Times - The Leading Business Publication For Nonprofit Management

The NonProfit Times - The Leading Business Publication For Nonprofit Management: "Social Network Fundraising Creating Jobs

By Mark Hrywna

Nonprofits that have two or more full-time employees managing online communities have the highest level of satisfaction from social networks, according to a new survey. Those organizations also are more likely to measure return on investment (ROI), describe the investment as “very valuable,” and believe their biggest barrier to doing better is not training or education but more staff."

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The NonProfit Times - The Leading Business Publication For Nonprofit Management

The NonProfit Times - The Leading Business Publication For Nonprofit Management: "e-Commerce: Donation Processing & CRM

By Mira Allen and Laura Quinn

Online donations should be an important piece of almost any organizations’ fundraising strategy. While online methods won’t replace direct mail anytime soon, they can reach a different audience and often are more cost efficient to run than more traditional campaigns.

But just as a new ability to accept credit card payments over the phone won’t suddenly make the phone start ringing off the hook with eager donors, adding a donation button to your Web site isn’t likely to bring in much money on its own. The key is integration of these online methods into your communication mix."

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Are You Counting or Are You Measuring? : Page 1 of 2 : FundRaising Success

Are You Counting or Are You Measuring? : Page 1 of 2 : FundRaising Success: "Continuing our coverage of the Association of Fundraising Professionals 47th International Conference held in Baltimore last month, Steve MacLaughlin , director of Internet solutions at Blackbaud, shares his presentation, 'Everything You Need to Know About Measuring Online Results but Were Afraid to Ask.'

Our everyday lives are full of numbers and metrics. The hours and minutes on the alarm clock. The temperature of the water that hits our face. The expiration date on the milk. The distance to our offices. The posted speed limit on the road. The number of e-mails waiting in the inbox. We live in a sea of things that can be counted and metrics that can be measured."

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OMG It’s 2010: Where Are You, Where Are Your Donors, and How Can You Achieve Marketing Glory in a Web 2.0 World? | Network for Good Learning Center - Learn how to raise money online for your nonprofit

OMG It’s 2010: Where Are You, Where Are Your Donors, and How Can You Achieve Marketing Glory in a Web 2.0 World? | Network for Good Learning Center - Learn how to raise money online for your nonprofit: "PART 1 of 4: 'The 8 Online Fundraising Changes You Must Make in 2010'
(You can download the full, free online fundraising eBook on which this series is based!)

Online Fundraising Change #1: Get Online if You're Not Already There
It's 2010: Do you know where your online donations are? In order to make the most of the technology and opportunities available today, your organization needs to have the basics of an online presence covered:"

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Learn how to be a hero locally | Aiken Standard | Aiken, SC

Learn how to be a hero locally | Aiken Standard | Aiken, SC: "Volunteers and businesses can reach the Hero level by raising or donating $1,000 or more. Campaign participants can donate that amount personally, solicit donations of friends and family or hold fundraising events such as bake sales, garage sales or blind auctions. The Red Cross this year is offering an online fundraising tool to aid in the collection of funds."

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Experimenting with new approaches to online fundraising. : FundRaising Success

Experimenting with new approaches to online fundraising. : FundRaising Success: "Never before have the barriers to online fundraising been lower. Over the past couple of years, the challenges associated with the cost and technical expertise required to deploy online fundraising programs have just about disappeared. These developments have changed the rules of the game for professional fundraisers — putting the power of online programs firmly in their hands. Getting creative and demonstrating the courage to try new things have instead become the barriers."

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Why My Mom Is My Fundraising Guru | NTEN: The Nonprofit Technology Network

Why My Mom Is My Fundraising Guru | NTEN: The Nonprofit Technology Network: "he challenge in online fundraising today is that it's more than just email: it's Facebook, and Twitter, and e-mail, and widgets, and your website, and your blog, and your supporters blogs, and... well, you get the idea.

During the course of the 2009 fundraising campaign, the task ahead of me often felt like Medusa: if I stared directly into any of those serpentine eyes, I was frozen. Thinking too hard about any one tactic meant I was lost for hours. But we managed to meet the challenge (by the skin of our teeth)."

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Washington Nonprofit Conference Roundup: Lively Q&A at Session on Mobile Fundraising : FundRaising Success

Washington Nonprofit Conference Roundup: Lively Q&A at Session on Mobile Fundraising : FundRaising Success: "Nonprofit organizations around the world are raising millions of dollars via mobile fundraising for disaster relief in Haiti. And their experiences might well turn out to be both proving and testing grounds for this still-new medium.

In the session “Mobile, Online, Offline” at the DMA Nonprofit Federation 2010 Washington Nonprofit Conference last week, the “mobile” part of the presentation — moderated by Mark Smith, fundraising director, Greenpeace — took center stage as attendees engaged with speakers in a lively Q&A portion.

Among the questions and answers:"

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Nonprofits: Time to Get Mobile - Online Fundraising, Advocacy, and Social Media - frogloop

Nonprofits: Time to Get Mobile - Online Fundraising, Advocacy, and Social Media - frogloop: "83% of adults have cell phones or smartphones. 35% of users have accessed the Internet via their phone, according to a December 2009 report by Pew Research Center’s Internet & American Life Project. So in times of natural disasters like the catastrophic earthquake that hit Haiti and affected more then two million people, can a mobile strategy help raise money in times of crisis?"

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BBC News - How online sponsorship changes the way we give

BBC News - How online sponsorship changes the way we give: "It wasn't long ago that every person running a race or attempting some feat would send around a sponsorship form at their - or their parents' - office. But now, anyone looking to raise any significant amount of cash has migrated online."

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Does Your Nonprofit Need a Social Media Guide? - Online Fundraising, Advocacy, and Social Media - frogloop

Does Your Nonprofit Need a Social Media Guide? - Online Fundraising, Advocacy, and Social Media - frogloop: "Guess what one of the biggest challenges nonprofits face today when adding a blog to their website or diving into social media? Giving up control.

Does this sound familiar?

* Should blog comments be moderated?
* Should we even allow public comments on our blog?
* How do we handle negative comments? Just delete them?
* How do we deal with trolls?
* What if the opposition takes our tweets and twists our words?
* What happens if some of our Facebook fans disagree with what we have to say in one of our status updates?"

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Don't Cut Corners With Your Website - Online Fundraising, Advocacy, and Social Media - frogloop

Don't Cut Corners With Your Website - Online Fundraising, Advocacy, and Social Media - frogloop: "s your nonprofit planning to upgrade your website in 2010 such as migrating it to a content management system or a new one - but don't want to change a thing about it otherwise? In an uncertain economy I can see where nonprofits are coming from. They feel the need to maker publishing easier and get more staff involved in producing content. Both of these things are great goals, but if you're doing just that then you're missing a huge opportunity."

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Top 10 Ways to Boost Online Giving at Year-End - Resource Center - AFP

Top 10 Ways to Boost Online Giving at Year-End - Resource Center - AFP: "Top 10 Ways to Boost Online Giving at Year-End

By Gail Perry, CFRE

Author and fundraising consultant Gail Perry offers advice to fundraisers on how to ramp up online giving in the final months of the year.

(Dec. 1, 2009) The most important--and most critical--giving season is upon us. And for many nonprofits, one out of every two gifts comes in the last three months of the year.

Online giving is even more important at year-end. About 40 percent of online gifts are made in December. And 40-60 percent of those gifts are made the last two days of the year."

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