First Independent aids charity via social media | The Columbian

First Independent aids charity via social media | The Columbian: "The bank’s “Ready to Give” program aims to raise money for five Clark County charities each year by tapping its customers’ Twitter and Facebook networks, in addition to using traditional print and online advertising, said Stacey Graham, chief strategy officer at First Independent Bank. For every dollar raised online, the bank will donate $1, up to $5,000 to each charity or $25,000 total for Evergreen School District Foundation, YWCA Clark County, Innovative Services NW, Columbia Dance and the Clark County Food Bank."