By Gail Perry, CFRE
Author and fundraising consultant Gail Perry offers advice to fundraisers on how to ramp up online giving in the final months of the year.
(Dec. 1, 2009) The most important--and most critical--giving season is upon us. And for many nonprofits, one out of every two gifts comes in the last three months of the year.
Online giving is even more important at year-end. About 40 percent of online gifts are made in December. And 40-60 percent of those gifts are made the last two days of the year."
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