Are You Counting or Are You Measuring? : Page 1 of 2 : FundRaising Success

Are You Counting or Are You Measuring? : Page 1 of 2 : FundRaising Success: "Continuing our coverage of the Association of Fundraising Professionals 47th International Conference held in Baltimore last month, Steve MacLaughlin , director of Internet solutions at Blackbaud, shares his presentation, 'Everything You Need to Know About Measuring Online Results but Were Afraid to Ask.'

Our everyday lives are full of numbers and metrics. The hours and minutes on the alarm clock. The temperature of the water that hits our face. The expiration date on the milk. The distance to our offices. The posted speed limit on the road. The number of e-mails waiting in the inbox. We live in a sea of things that can be counted and metrics that can be measured."