The Art of Creating a Social Media Press Release

The Art of Creating a Social Media Press Release: "Now everyone has the same technology to create, publish and distribute content. So for an organization’s “news” to stand out, it needs to:

* reach 3 audiences: traditional media, online media bloggers/digital influencers, and the general public.
* be understandable to 3 kinds of readers: humans, search engines, and social networking sites.

A better SMR has 4 elements:"