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Tuesday, May 4, 2010

The NonProfit Times - The Leading Business Publication For Nonprofit Management

The NonProfit Times - The Leading Business Publication For Nonprofit Management: "Karmas Become Dollars For Mobile Charities

By Kate Rogers

Sixth graders from low-income families who attend Eberhart Elementary School on Chicago’s South Side needed Net Book computers to increase their technology skills. Donors across the country made this happen on Feb. 19, without donating a dime.

Through the use of a simple iPhone app, CauseWorld, which partnered on the project with New York City-based DonorsChoose.org, consumers checked in at restaurants, clothing stores and supermarkets on the app, turning their retail therapy into dollars donated.

In other words, there was an app for that."

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