Campaign Spotlight - You Don’t Have to Be Jewish to Love This Campaign - NYTimes.com

Campaign Spotlight - You Don’t Have to Be Jewish to Love This Campaign - NYTimes.com: "n a campaign that began on May 6, the Jewish Federations of North America, which is based in New York, is asking, “What’s your #ish?” The “#” in front of the “ish” -- known as a hash mark, number sign, hash tag, pound sign or tick-tack-toe symbol -- signals that the campaign is centered in the social media like Twitter."