Spontaneous text giving can transform fundraising | Voluntary Sector Network | Guardian Professional

Spontaneous text giving can transform fundraising | Voluntary Sector Network | Guardian Professional: "Donating by text has huge potential – the market is estimated to be worth �96m annually by 2014. It comes as no surprise when you consider that 89% of adults in the UK own a mobile phone and 300 million text messages are sent each day. But it is the spontaneous, mobile nature of donating by text that is the key to unlocking this new technology that allows people to donate whenever and wherever they are."