CharityVillage� Research: Benchmark Study Shows Online’s Strength

CharityVillage� Research: Benchmark Study Shows Online’s Strength: "Web-based fundraising is coming of age. That’s the conclusion of the 2011 Convio Online Marketing Nonprofit Benchmark™ Study, which evaluated the results of nearly 600 nonprofit organizations that use Convio's software.

The study, released in early March, found that online is the fastest growing fundraising channel for nonprofits. In 2010, Convio’s clients raised more than $1.3 billion online, up 40 percent from 2009. The median growth rate in online giving was 20 percent, compared to a median growth rate of 14 percent in 2009. Still, while the majority saw growth, a significant minority saw decreases — some as high as 21 percent."