As Christmas approaches the You Rock Guitar is one of just a handful of products chosen for the "Ultimate Games Room", a feature running in leading UK titles, FHM, Empire and Q.
With a combined audited circulation of close to 1/2 million copies, and a total readership in the millions, this is a major coup for the innovative digital guitar / games controller.
Find out more in the UK at www.soundtech.co.uk/yourockguitar or the global website www.yourockguitar.com
The latest issue of T3 delivers terrific coverage to the You Rock Guitar. Appearing in the issue’s Christmas Gift Guide, the YRG visually dominates its page and receives a cracking write-up.
Please see the attached scan from the Christmas 2010 edition of T3, on the newsstands and with international subscribers now.
www.you-rock.co.uk
www.yourockguitar.com
T3.com (October 2010) reviews the You Rock Guitar:
‘The result is an incredibly fun device that really does give you that extra feeling of authenticity as you strum real strings with a real plectrum using real frets.’
At £200, plus £27 for the cartridge the You Rock Guitar is expensive if you’re using it soley as a gaming controller, but calling it a controller is selling it short. It offers far more than that; it’s an innovative learning aid for budding guitarists and anyone who creates digital music and a great example of how technology can be used to help develop skills.’
To read the full review please click:
http://www.t3.com/reviews/gaming/accessories/you-rock-guitar-review
About T3 Magazine
T3 magazine and web uses stunning photography and a powerful blend of news, reviews and features to bring its readers bang up-to-date with everything that's happening in the fast-paced world of consumer technology. T3 is licensed in 21 countries with over a million-strong European reach, while its growing UK readership alone is now over 250,000 potential customers every month. It has become a leading authority on all things gadget related, bringing all the latest developments, in-depth reviews, and outrageous features.
There’s fabulous coverage of the You Rock Guitar in the Financial Times. Presented by Jonathan Margolis the YRG stars in the Technopolis TV section of the paper’s highly influential How To Spend It online magazine.
‘You Rock is being regarded as a real revolution as a teaching guitar aid for particularly young kids and teenagers'
To view the piece follow this link.
You Rock Guitar stars as the main review product in the latest edition of Flipside magazine. Receiving the lion’s share of the DPS, the guitar also grabs a Flipside’s maximum available 5/5 rating – this translates to ‘beg, borrow or blag it!’ in the mag’s verdict explanation table!
"Cross a Guitar Hero controller with a proper MIDI-control electric guitar and you get You Rock. Plug in a GameFlex cartridge to play Guitar Hero and Rock Band. The touch-sensitive rubber strings run up marked frets and instead of strumming a switch, you hit the suz real steel strings at the base. And plug You Rock into headphones or a guitar amp to turn it into a real axe with 99 preset guitar and synth sounds ..."
Their verdict:
"A mash-up that hits all the right notes."
5/5
Flipside is a must-read magazine for teenagers covering everything from movies, music and games to sport, wildlife and adventure, all covered with a unique approach and brought to life with stunning photography. Readers can check out all the latest film releases and music downloads, hot websites and cool new gadgets. Aimed directly at 11 to 16 year-olds, Flipside is distributed to over 5,000 secondary schools in the UK. It is estimated that Flipside reaches an audience of up to 300,000.
More information:
www.yourockguitar.com
www.you-rock.co.uk
The 6th June edition of the Mail on Sunday showcased the You Rock Guitar in its ever-popular Live magazine. The Mail on Sunday has an audited ABC circulation of 1,952,697 and a readership of 6 million.
"'Guitar games don't teach children how to play guitar' is a common rock star moan ... but the You Rock Guitar is both a game controller and an actual, steel-stringed guitar - encouraging gamers to move from their PlayStations and Xboxes to more traditional methods of driving their parents up the wall, such as crashing out jarring chords ..."
For more information on the amazing You Rock Guitar game controller / digital guitar please visit www.soundtech.co.uk/yourockguitar and www.yourockguitar.com
The latest edition of Stuff magazine features a terrific feature on the You Rock Guitar. The July issue sees the multi-feature guitar star in the magazine’s ‘Hot Stuff’ section, receiving the coveted full-page ‘In Detail’ treatment.
Stuff is the world’s best-selling gadget magazine. In the UK, Stuff is the 7th best-selling men’s lifestyle magazine, delivering an ABC of 95,695. There are now 22 international editions with a global readership is over three million.
Find out more about the amazing You Rock Guitar game controller / digital guitar at www.soundtech.co.uk/yourockguitar and www.yourockguitar.com
‘The clever bit, though, is that it has strings. So you can learn a bit about playing a proper guitar whilst playing your favourite music game.’
The You Rock Guitar drives a smart ‘business’ news story (written by respected tech journalist Guy Clapperton) on Daily Finance UK. Please see the attached scan and to read the complete story click this link.
Daily Finance UK is the sister title to the AOL-owned .com US site, which receives 13m visitors each month. Daily Finance provides up-to-the-minute financial news, advice and tools for people who actively manage their own portfolios.
More information:
http://www.you-rock.co.uk
Sound Technology Ltd is delighted to announce the UK launch of Inspired Instrument's You Rock Guitar, a digital guitar and game controller. Securing distribution into both the MI and consumer electronics channels earlier this year, Sound Technology's launch publicity began yesterday, Sunday 23rd May, with the You Rock Guitar securing "Gadget of the Week" in the Sunday Times and a live appearance on BBC TV's "Something for the Weekend".
You Rock Guitar is a digital guitar with three very special tricks. Firstly it's a game controller for the world's biggest selling music games. Secondly it's a digital guitar to bridge the gap between gaming and learning. And thirdly it's a MIDI/USB guitar, ideally designed for today’s digital music creators.
Game Mode: Rock Band and Guitar Hero, and with strings attached
You Rock Guitar is a ‘proper’ stringed controller compatible with Guitar Hero and Rock Band. Its steel strings and full-size neck mean gamers finally get the performance and feeling of a real guitar. Two sets of colour-coded frets on the neck replicate the buttons on a standard gaming guitar, and the GameFlex cartridges work seamlessly with the leading gaming platforms (PS3, Wii, and Xbox 360).
You Rock Mode: learn on a guitar that doesn’t hurt your fingers and that is always in tune
First-time guitarists and gamers can immediately start playing real musi. Plug
into any guitar amplifier, or into headphones, and the guitar's music loops let players go solo or strum
along to pre-loaded seminal chord progressions that changed the world. Mistakes are impossible with
the guitar's You Rock Mode – only the frets that work with chord progressions will sound – and playing
a wrong note only triggers an error sound, just like the video games. Even better, You Rock Guitar
never needs tuning and you never need to change the strings.
Guitar Mode: hook-up to your Apple portable and get jamming
Players can play solo, or plug-in an iPod, iPhone or other MP3 player, and jam to their favourite tunes.
The whammy bar means up and down pitch-bending, and the full-scale neck enables notes without
latency. In addition to 99 preset guitar and synth sounds, players get 50 alternate and drop tuning
presets along with 14 digital capos. It plugs directly into the USB port on Macs and PCs for use with
music making programmes such as GarageBand, Logic, Cubase and Reason. The guitar runs on USB
or batteries, making it the take anywhere song writing tool. The removable neck means it fits luggage racks and
backpacks, while the onboard MIDI recorder captures your song anywhere, anytime.
The You Rock Guitar will be available in the UK from late June 2010 priced at £199 inc VAT.
For more information please call Sound Technology Ltd on 01462 480000 or visit www.you-rock.co.uk
T3.com, the website for the hugely influential gadget and technology magazine, covers You Rock Guitar in a great news story.
The T3 website is packed with the latest gadgets, from cameras to mobiles, TVs to MP3 players. Browse the News section for the hottest kit every month. The best gear is tried and tested in the Reviews section. T3 attracts hundreds of thousands of gadget fans each month in print and online.
http://www.t3.com/news/guitar-hero-with-strings-attached?=45579
The Gadget Show, Britain's leading consumer technology television programme, features the You Rock Guitar on its website’s news pages.
The Gadget Show website is one of Britain's leading consumer technology sites. Fronted by Jon Bentley and Dionne South it brings you the lowdown on the latest and best in the world of gadgetry. 1.5 million watch the TV show and the recently revamped website is proving very popular as well, with over 1.9 million unique visitors a month.
http://fwd.five.tv/gadget-show/gadget-news/digital-guitar-helps-you-rock-guitar-hero-and-rock-band
Pocket-lint are one of the largest independent gadget news and reviews site in the UK, visited by 800,000 people every month. Today Pocket-lint published an extremely positive write-up of the new You Rock Guitar.
http://www.pocket-lint.com/news/33120/you-rock-guitar-digital-guitar
To find out more visit www.you-rock.co.uk or www.yourockguitar.com
Follow the latest You Rock UK updates on Twitter: twitter.com/yourockguitaruk
