Spontaneous text giving can transform fundraising | Voluntary Sector Network | Guardian Professional

Spontaneous text giving can transform fundraising | Voluntary Sector Network | Guardian Professional: "Donating by text has huge potential – the market is estimated to be worth �96m annually by 2014. It comes as no surprise when you consider that 89% of adults in the UK own a mobile phone and 300 million text messages are sent each day. But it is the spontaneous, mobile nature of donating by text that is the key to unlocking this new technology that allows people to donate whenever and wherever they are."

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Reasons to Be Wary About Text Giving - Give and Take - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas

Reasons to Be Wary About Text Giving - Give and Take - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas: "Reasons to Be Wary About Text Giving

By Jacquelyn Kasuya

Mobile text giving, if used improperly, could result in the loss of committed donors for anonymous, one-time, low-dollar gifts, Jeff Brooks, a nonprofit consultant, writes in a column for this month's FundRaising Success magazine."

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