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Monday, January 31, 2011

Avnet Express launches EMEA-wide e-commerce site

PHOENIX, USA: Avnet Express, part of the Avnet Electronics Marketing operating group of Avnet Inc., is once again extending its online reach with the launch of a comprehensive e-Commerce website that now also encompasses Europe, the Middle East and Africa (EMEA).

The site, www.avnetexpress.eu, offers design engineers and purchasing executives at OEM and EMS firms access to inventory held in Europe. What’s more, they can also enjoy online access to Avnet Electronics Marketing’s entire global component menu, which now includes more than 4.5 million different parts.

“Expanding our web offerings to EMEA considerably reduces logistics costs and accelerates cycle times for our customers,” said Beth Ely, senior vice president of Avnet Express. “Avnet Express Europe broadens the scope of our web offerings, giving our customers the flexibility to view and order products from the location closest to them, while also giving them visibility and purchasing capability of our North America and Asian inventory as well.”

Patrick Zammit, president of Avnet Electronics Marketing EMEA, comments: “We are making our entire product portfolio now available for online purchasing and giving customers the opportunity to buy all products through one channel. Avnet Express Europe complements our strategy of technology and design focus that we execute through our speedboat model, by offering a channel for small volume transactions.”

Avnet Electronics Marketing EMEA goes to market with the following speedboats: EBV Elektronik, Silica, Avnet Memec and Avnet Abacus. These combined speedboats carry nearly 300 different franchised lines – each one available for purchase on Avnet Express Europe.

Available in nine languages and offering the flexibility of purchasing with both the Euro and the British Pound, Avnet Express Europe makes purchasing online simple and fast. Combining the scale and scope of one of the largest global distributors, the site has been designed with a host of powerful functions such as parametric part search, Bill of Material (BOM) optimization and parts cross-referencing.

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