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Thursday, August 6, 2009

3D Best Buy Ads

Best BuyEver wanted to shop online for things in 3D? Well now you can thanks to an innovative little promotional stunt from Best Buy. If you looked through your Sunday paper and carelessly tossed your ads section then go and find it because the Best Buy ad has something other than a bargain in it.

Last Sunday's Best Buy ad can be viewed in 3D, if the good 'ol fashioned 2D just isn't doing it for you anymore. But the best thing about seeing the ad in 3D is that you don't need to buy any of those goofy and uncomfortable glasses. What you will need is a computer with an attached webcam. Turn on your webcam and allow Best Buy access to it and the hard part is done. Then all you need to do is slowly move the ad towards the camera until the camera recognizes it.When the product you are looking at is right next to your face you'll know it worked.

But wait, there's more! Try turning the ad in different directions and you will notice that the 3D image moves with it! How is this possible you might ask? Well, thanks to a helpful little thing called Augmented Reality. Now Augmented Reality is probably one of the coolest new gadgets out there. It has already been seen put to use in things like baseball cards and action figures and now even retail ads. With Best Buy taking the first step, we will no doubt see other businesses using AR to find new ways to empty your wallets.

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