A partnership comprised of BT and Heineken will mean that an additional 200 pubs across Britain will obtain fast WiFi by the end of 2012.By using the connections, consumers can access the Heineken Hub, which is a unique area of the internet that will gain exclusive content from i, the Independent's sister newspaper.
The introduction of this WiFi will enable consumers to access broadband services quickly with any wireless PC, tablet or mobile phone. Also, location-specific content will be available through the service.
With the addition of these 200 pubs, BT's hotspot numbers will rise to over three million, making it the largest network in the UK. Of these, more than 200,000 sites have been added during the last three months.
Rick Lawrence, marketing manager at Heineken UK, said: "The partnership with BT reinforces the brand's reputation as a leading player in the development of technology.
"The WiFi initiative will provide excellent exposure for Heineken among its key target audience and build greater affinity between the brand and its consumers."
WiFi access is entirely free to more than five million BT Broadband customers, as well as users of iPads, iPhones, iTouch, Android, Samsung, Blackberry devices and smartphones via other BT partnership agreements.
Commenting on the new partnership, Chris Bruce, chief executive officer at BT Openzone, said: "Using WiFi to deliver free and exclusive content, Heineken is engaging and exciting pub goers and will undoubtedly increase business. It's an exciting time to be involved in hospitality marketing."
Virgin Media, one of BT's market rivals in the broadband sector, recently confirmed that its fibre optic cable network will pass a minimum of 100,000 extra homes this year.
The provider extended its cable infrastructure to an extra 73,000 homes in the first six months of 2011, meaning that residents in locations such as Derry and Staines could access 100Mbps broadband.
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