Dan Zarrella on what makes people share content on Twitter | SmartBlog on Social Media

Dan Zarrella on what makes people share content on Twitter | SmartBlog on Social Media: "Ideas don’t spread because they’re good,” Dan Zarrella told an audience at the recent AMP Summit in Washington DC.

That’s not a popular notion with bloggers and other content producers. If you spend a lot of time polishing your content, it can be hard to accept that those ideas won’t find an audience on their own merits."