Haiti Earthquake Relief Sees Mobile Giving Gaining Ground in Europe

Haiti Earthquake Relief Sees Mobile Giving Gaining Ground in Europe: "n the wake of the recent Haiti earthquake, the Mobile Marketing Association (MMA) and its research partner, Lightspeed Research, have released the results of the latest Consumer Briefing reports into mobile giving in the UK, French and German markets, demonstrating that people are increasingly turning to mobile as a way of quickly donating to a cause. ­Following the disaster, 23.4% of all UK, French and German people surveyed donated to the Haitian Earthquake relief efforts. Of these donors, 21.4% had pledged money via text, and 7% by visiting a charitable website from their mobile device."