Goodbye, Ballrooms: Campaign Kickoffs Go Online - Administration - The Chronicle of Higher Education

Goodbye, Ballrooms: Campaign Kickoffs Go Online - Administration - The Chronicle of Higher Education: "As economic pressures have squeezed college budgets, fund-raising offices have looked to the Internet to save money, using e-mail solicitations instead of pricier print materials or a thank-you video in place of a closing party. Now, colleges are experimenting with online campaign kickoffs.

Binghamton University plans to introduce its new campaign in cyberspace next Thursday night. Instead of throwing a traditional party with a sit-down meal and live music, the university, part of the State University of New York system, is inviting alumni and supporters to log on to a Web site for a virtual celebration."