Global Fashion Icon Cat Deeley Goes Behind the Scenes With Original Web Series on Yahoo!

'In the Dressing Room' — Produced by Deeley, Yahoo! And Collective Digital Studio — is live Today on omg!
SUNNYVALE, Calif. & BEVERLY HILLS, Calif.--(BUSINESS WIRE)-- Yahoo! (NASDAQ:YHOO), the premier digital media
company, and Collective Digital Studio, the online content division of leading entertainment management and production
company The Collective, today announced the launch of the original Web series "In the Dressing Room" from Cat Deeley, the
host of FOX Broadcasting Company's number one dance show "So You Think You Can Dance." Produced by Deeley, Yahoo!
and Collective Digital Studio, "In the Dressing Room" is live today on omg! from Yahoo! (http://omg.yahoo.com), the number
one entertainment news site in the U.S. with more than 32 million unique visitors each month, more than twice the number of
TMZ.
"In the Dressing Room" (http://omg.yahoo.com/blogs/thefamous/in-the-dressing-room-withcat-deeley/1570) is a 20-episode twice-weekly series, which provides omg!'s audience
backstage access to Cat's dressing room before she goes live on "So You Think You Can
Dance." In each episode, Cat will provide viewers with fashion and beauty tips, her wardrobe
selections and the inside scoop about her fashion inspiration behind each look. Additionally,
Cat will offer viewers the chance to win a personal item from her wardrobe by participating in
a challenge. "In the Dressing Room" will run for 10 weeks and will be promoted across the
Yahoo! network.
"Video is a top priority for Yahoo!, and this new web series produced by Cat Deeley and
Collective Digital Studio is an important part of enhancing the video experience across the
Yahoo! network and will add to our premium portfolio of original programming," said Erin
McPherson, VP and Head of Originals and Video Programming. "Yahoo! has eight out of the
top 10 shows online and ‘In the Dressing Room' will continue to grow our ability to offer a rich
canvas for brands to tell their stories and integrate their brand into the next generation of
digital programming."
"We're continually looking for new ways to build global entertainment brands for our clients,"
The Collective CEO Michael Green said. "omg!, with its ability to attract a massive audience
interested in the intersection of entertainment and fashion, is an ideal platform for Cat's first
original Web series, which is the first series out of the gate from Collective Digital Studio."
Deeley, a former model turned television personality, has been hailed as one of the best dressed celebrities in the industry
today, gracing the cover of several fashion magazines and fronting massive brand campaigns. She is often asked by fans to
provide style advice, and also writes a blog for InStyle.com about her look.
'We have so much fun backstage I can't wait for the audience to be a part of it," Deeley said. "I have a passion for fashion and
if the audience does too they will find this fun and entertaining!"
The launch of "In the Dressing Room" is a continuation of Yahoo!'s success in original programming and branded
entertainment. Yahoo!'s original programming U.S. audience for May was 24.2M unique visitors, one of its largest monthly
audiences ever, with users spending an average of 86.1M minutes, also one of the highest engagement numbers to date.
Yahoo!'s successes in the original programming and branded entertainment space in the U.S. include:
l "Primetime in No Time," (http://primetime.tv.yahoo.com/), a daily recap of previous night's most popular TV shows, is the
most watched original program online and just surpassed 500 million streams
l "The Daily Ticker" (http://finance.yahoo.com/blogs/daily-ticker/), is the most successful online finance show (with millions
of viewers on peak days) providing inside scoop on tech stocks
l "Who Knew?" (http://www.whoknew.news.yahoo.com/), on Yahoo! News has generated nearly 100M streams in one year
and has spawned spin-offs on omg! as well as internationally — in the UK and France
l "Trending Now," (http://beta.news.yahoo.com/blogs/trending-now/), a daily newscast of top headlines & trending topics
from Yahoo! search data and social media, received over 5.5 millions streams its first week
Cat Deeley. Credit John
Kevor/Getty Images. About Collective Digital Studio
Collective Digital Studio is the online content division of leading entertainment management and production company The
Collective. Formed in 2005, the Collective's mission is to unlock the value of the direct relationship between artists and their
fans by identifying, developing and maximizing opportunities for creative talent across a multitude of media platforms. Clients
include Linkin Park, Counting Crows, Enrique Iglesias, Slash, Alanis Morisette, Godsmack, Martin Lawrence, Michelle
Rodriguez, Emile Hirsch, Jason Isaacs, Eliza Dushku, Eddie Izzard and Lucas Cruikshank AKA "Fred." Based in Beverly Hills,
The Collective employs a staff of more than seventy employees.
About Yahoo!
Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating deeply personal digital experiences that keep more
than half a billion people connected to what matters most to them, across devices and around the globe. And Yahoo!'s unique
combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. Yahoo! is
headquartered in Sunnyvale, California. For more information, visit the pressroom (pressroom.yahoo.com) or the company's
blog, Yodel Anecdotal (yodel.yahoo.com).
Yahoo! is the trademark and/or registered trademark of Yahoo! Inc. All other names are trademarks and/or registered
trademarks of their respective owners.
Follow omg! on:
Facebook: https://www.facebook.com/omgfromyahoo
Twitter: http://twitter.com/#!/yahooomg
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6771477&lang=en
The Collective
Jonathan Bing, 1-323-839-7284
jbing@bingcommunications.net
or
Yahoo! Communications
Lisa Goodwin, 1-408-349-1075
lgoodwin@yahoo-inc.com
Source: Yahoo!
News Provided by Acquire Media

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Joint Statement from Alibaba Group, Yahoo! Inc., and Softbank Corp. Regarding Alipay

SUNNYVALE, Calif.-- In response to inquiries regarding the status of their Alipay discussions, Yahoo!
(NASDAQ:YHOO), Softbank, and Alibaba Group sued the following statement:
"Alibaba Group and its major shareholders, Yahoo! Inc. and Softbank Corp. continue to be engaged in constructive
negotiations, and we have made substantive and encouraging progress toward an agreement regarding Alipay. Our objective
is to reach an agreement in a timely manner that serves the interests of all stakeholders. The companies will not comment in
further detail until it is appropriate to do so."
About Alibaba Group
Alibaba Group is a global e-commerce leader and the largest e-commerce company in China. Since it was founded in 1999,
Alibaba Group has grown to include the following core businesses: Alibaba.com (HKSE: 1688; 1688.HK), Alibaba Group's
flagship company and the world's leading B2B e-commerce company; Taobao, China's largest online retail website and a
onestop platform for shopping, socializing and information sharing; Alibaba Cloud Computing, a developer of advanced
datacentric cloud computing services; and China Yahoo!, one of China's leading Internet portals.
About Softbank
SOFTBANK is a leading internet company, providing mobile communications, broadband infrastructure, fixed-line
telecommunications, internet content and culture, and a range of other services. SOFTBANK declares its company mission
"Endeavoring to benefit society and the economy and maximize enterprise value by fostering the sharing of wisdom and
knowledge gained through the IT revolution." and it continuously pursues content and service synergies within and throughout
its group companies.
About Yahoo!
Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating deeply personal digital experiences that keep more
than half a billion people connected to what matters most to them, across devices and around the globe. And Yahoo!'s unique
combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. Yahoo! is
headquartered in Sunnyvale, California. For more information, visit the pressroom (pressroom.yahoo.com) or the company's
blog, Yodel Anecdotal (yodel.yahoo.com). Yahoo! is the trademark and/or registered trademark of Yahoo! Inc. All other names
are trademarks and/or registered trademarks of their respective owners.

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Yahoo! to Sponsor Short Film Program at the 2012 Sundance Film Festival

Yahoo! to premiere select short films from the Festival online and launch online audience award
SUNNYVALE, Calif.--(BUSINESS WIRE)-- To further demonstrate the company's commitment to the creative community, Yahoo!
(NASDAQ:YHOO), the premier digital media company, today announced it is the Official Sponsor of the Short Film Program at
the 2012 Sundance Film Festival, which runs January 19-29, 2012 in Park City, Salt Lake City, Ogden and Sundance, Utah.
As a sponsor, Yahoo! will premiere a select number of short films from the Festival on Yahoo! Movies, a leading online movie
destination that reaches 27.5 million users per month. Consumers will also be able to vote for an audience award, which will be
presented to the winning filmmaker at the Short Film Awards party taking place during the Festival.
"Yahoo! delivers premium content experiences to both consumers and advertisers," said Mickie Rosen, senior vice president,
Yahoo! Media Network. "Partnering with an iconic institution that promotes talent and creativity not only expands our premium
content offerings but also reinforces our commitment to the creative community."
"The Short Film Program at the Sundance Film Festival has established itself as a launch pad for great storytellers whose work
impacts audiences in exciting ways," said Keri Putnam, executive director of Sundance Institute. "Yahoo!'s sponsorship
dramatically extends that impact to millions of users around the world. The Festival and its filmmakers appreciate the support
and additional exposure Yahoo! will provide."
Additional highlights of Yahoo!'s sponsorship will be announced at a later date.
The announcement was made today at the Cannes Lions International Festival of Creativity when Ross Levinsohn, executive
vice president of Yahoo! Americas, hosted an on-stage dialog with Robert Redford, founder and president of Sundance
Institute, as well as Ben Silverman, founder and CEO of Electus. The discussion focused on the power of storytelling and its
role in creating premium content. For more information about Yahoo! at the Cannes Lions festival, visit yadvertisingblog.com or
advertising.yahoo.com.
About Yahoo!
Yahoo! attracts hundreds of millions of users every month through its innovative technology and engaging content and
services, making it one of the most visited Internet destinations and a world-class online media company. Yahoo!'s vision is to
be the center of people's online lives by delivering personally relevant, meaningful Internet experiences. Yahoo! is
headquartered in Sunnyvale, California. For more information, visit pressroom.yahoo.com or the company's blog, Yodel
Anecdotal (yodel.yahoo.com).
Yahoo! is the trademark and/or registered trademark of Yahoo! Inc. All other names are trademarks and/or registered
trademarks of their respective owners.
Follow Yahoo! Movies on:
Facebook: https://www.facebook.com/YahooMovies
Twitter: http://twitter.com/#!/yahoomovies
About Sundance Film Festival
Supported by the nonprofit Sundance Institute, the Festival has introduced global audiences to some of the most groundbreaking films of the past two decades, including sex, lies, and videotape, Maria Full of Grace, The Cove, Hedwig and the
Angry Inch, An Inconvenient Truth, Precious, Trouble the Water, and Napoleon Dynamite and, through its New Frontier
initiative, has brought the cinematic works of media artists including Isaac Julian, Doug Aitken, Pierre Huyghe, Jennifer
Steinkamp, and Matthew Barney. www.sundance.org/festival

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YAHOO! ANNUAL MEETING OF SHAREHOLDERS

THURSDAY, JUNE 23, 2011 AT 8:00 AM PT/ 11:00 AM ET

WHAT: Yahoo! Annual Meeting of Shareholders

WHERE: Santa Clara Marriott Hotel2700 Mission College Boulevard Santa Clara, CA 95054

WHEN: Thursday, June 23, 2011 at 8:00 AM PT/ 11:00 AM ET

HOW: The live Webcast of Yahoo!'s Annual Meeting of Shareholders can be accessed at: http://investor.yahoo.com/events.cfm?CalendarID=4

The Webcast will be archived within 24 hours of the end of the event. To listen to the archived Webcast go to: http://investor.yahoo.com/events.cfm?CalendarID=4

In order to attend the Annual Meeting you must be a registered shareholder or a beneficial holder as of the close of business on the record date, April 26, 2011. You may also attend if you hold a valid proxy for the Annual Meeting. All attendees should be prepared to present photo identification for admission.

The meeting is for shareholders only; members of the media are invited to listen to the live Webcast.

Registered Shareholders: You are a "registered shareholder" if your shares of Yahoo! stock are registered directly in your name with our transfer agent, Computershare Trust Company, N.A. If you are a registered shareholder, your photo ID will be verified against the list of registered shareholders eligible for admission.

Beneficial Holders: You are a "beneficial holder" if you hold shares of Yahoo! stock through a brokerage firm, bank, or other nominee. If you are a beneficial holder, you will need to provide one of the following for admission:
A copy of the Important Notice Regarding the Availability of Proxy Materials you received by e-mail or mail;
A copy of the Voting Instructions form or Legal Proxy provided by your broker, bank or other nominee;
A brokerage account statement showing that you owned Yahoo! stock on April 26, 2011; or
Other similar evidence that you held Yahoo! stock on April 26, 2011.
If you do not provide photo identification or comply with the other requirements above upon request, you may not be admitted to the Annual Meeting.

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Yahoo! Annual Meeting of Shareholders Thursday, June 23, 2011 at 8:00 AM PT/ 11:00 AM ET

Yahoo! (NASDAQ:YHOO):
In order to attend the Annual Meeting you must be a registered shareholder or a beneficial holder as of the close of business
on the record date, April 26, 2011. You may also attend if you hold a valid proxy for the Annual Meeting. All attendees should
be prepared to present photo identification for admission.
The meeting is for shareholders only; members of the media are invited to listen to the live Webcast.
Registered Shareholders: You are a "registered shareholder" if your shares of Yahoo! stock are registered directly in your
name with our transfer agent, Computershare Trust Company, N.A. If you are a registered shareholder, your photo ID will be
verified against the list of registered shareholders eligible for admission.
Beneficial Holders: You are a "beneficial holder" if you hold shares of Yahoo! stock through a brokerage firm, bank, or other
nominee. If you are a beneficial holder, you will need to provide one of the following for admission:
l A copy of the Important Notice Regarding the Availability of Proxy Materials you received by e-mail or mail;
l A copy of the Voting Instructions form or Legal Proxy provided by your broker, bank or other nominee;
l A brokerage account statement showing that you owned Yahoo! stock on April 26, 2011; or
l Other similar evidence that you held Yahoo! stock on April 26, 2011.
If you do not provide photo identification or comply with the other requirements above upon request, you may not be admitted
to the Annual Meeting.
About Yahoo!
Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating deeply personal digital experiences that keep more
than half a billion people connected to what matters most to them, across devices and around the globe. And Yahoo!'s unique
combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. Yahoo! is
headquartered in Sunnyvale, California. For more information, visit the pressroom (pressroom.yahoo.com) or the company's
blog, Yodel Anecdotal (yodel.yahoo.com).
Yahoo! is the trademark and/or registered trademark of Yahoo! Inc.
All other names are trademarks and/or registered trademarks of their respective owners.

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Bing's Shopping Section Gets a Revamp from Microsoft

The next couple of weeks are going to be pretty busy for most, what with Mother's Day, summer vacation and school graduations all on the horizon. Well, because of that, Microsoft has given the shopping section of its Bing search engine a little bit of a makeover which includes the ability to link it to Facebook accounts.

With this new integration into Facebook, users can be reminded of their friend's and family's birthdays and even share their shopping lists with them according to a report by Microsoft.

Other changes include a redesigned shopping home page with a new layout that is specifically designed to give more prominent placement to top search results, popular products and even related articles with the intention of making things easier and faster to scan this information.

A revamped results page now features bigger images at the top of the screen. It also offers more filters in order to fine-tune results and even let users hover over different items in order to trigger the display of additional product information.

Even though Google is the top search engine without a doubt, Microsoft keeps on chugging along, investing heavily in Bing for years now. Officials from Microsoft maintain that there are big opportunities set to radically improve the search user experience. Microsoft also stated that if it continues innovating with Bing, it could definitely make a run at Google.

However, that doesn't mean that Google is just going to sit there and take it. The search master is constantly improving algorithms in order to make sure it retains users' loyalty and defends its core market.

To improve its chances against Google, Microsoft as well as Yahoo are both implementing a search partnership. However, last week Yahoo's CEO Carol Bartz stated that Microsoft's AdCenter search ad system isn't yielding the results the companies have expected. However, both Yahoo and Microsoft have both said that they are confident that improvements to AdCenter will boost its revenue-per-search rate to the expected levels before the year is up.

Source: PCWorld - Microsoft Revamps Bing Shopping Section

SMBnow.com is news of, for and by SMBs!
SMBnow.com... The Small & Medium Business Magazine!

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Google Searches Drop while Bing Searches Rise

In the great search engine war, two competitors reign supreme above all others, Google and Bing. While there are a lot of search engines out there, none get the attention or press like these two. Google has its name everywhere and you can hardly flip through the channels without seeing a commercial for Bing. But exactly how close are these two competitors when it comes to number of users? Closer than you might think, actually.

Even though Google is still the leader of the U.S. search engines, it did see a drop in market share slightly in January whereas Bing continued to pick up more steam. For the first month of 2011, Google's portion of all searches dropped by 1 percentage point to 65.6%. While this was happening to Google, Bing's portion of searches jumped up 1.1 percentage point to 13.1%. This left the other search engine Yahoo flat with a 16.1% cut of all searches in January.

These numbers are right in line with a pattern that for the past several months has plagued Google in which the company sheds a little bit of their shares while Bing edges up slightly. The good thing for Google is that these drops have usually only been fractions of a percentage point as opposed to the full point the company saw in January.

The number of core searches tallied rose from 16.4 billion to 16.9 billion from December to January, a 3% increase. Google hit the number one spot with a total of 11.1 billion searches. Yahoo came in second with 2.7 billion, followed by Bing who tallied only 2.2 billion. These numbers represent a 1% increase in January for Google, a 4% increase for Yahoo and a 13% increase for Bing.

These figures are derived from explicit core searches. This just means search terms manually entered into the search bar. This data also takes into account all of a company's search sites. So, in Google's case, these results included searches on Google's main page and the ones on YouTube, Google News, Google Images, and other proprietaries.

These numbers also include "powered by" searches. In January Google's number of "powered by" searches on its own sites and on AOL and Ask.com was 62.8%, whereas Bing searches on Microsoft and Yahoo reached 25.6%. This showed yet another loss pattern for Google as the company lost a small percentage of their "powered by" searches as well.

While Google does remain in a commanding lead, Bing could slowly creep up and surpass Google as the leader of the search engine world. However, you do have to take into account the recent battle between Google and Bing where Bing was accused by Google of stealing search results. If proven guilty, this could have a serious effect on Bing and their search engine.

Source: cnet News - Bing continues to grab more searches

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