A new chapter for philanthropy? | Culture | guardian.co.uk

A new chapter for philanthropy? | Culture | guardian.co.uk: "Today a new website, wedidthis.org.uk, opens for business. It's an intriguing idea: it hopes to support specific arts projects via donations, of any size, given online. If the project reaches its target funding, the donors will be given a small reward (in fact the bigger the donation, the heftier the reward – rising from acknowledgements on the website to, say, a champagne reception with cast and conductor). If the campaign doesn't reach its target, the donors will be refunded (but not receive the reward)."