O2 makes text donations free for charities - Civil Society - IT - News - providing news and in-depth coverage of charities, voluntary organisations and not-for-profits

O2 makes text donations free for charities - Civil Society - IT - News - providing news and in-depth coverage of charities, voluntary organisations and not-for-profits: "O2 has become the second mobile operator to pledge to deliver 100 per cent of all text donation value to charities in a move which could signal an industry-wide shift.

Mobile operator O2 announced today that from 1 August this year it will pass on the entire value of text donations made to charities from its customers via the use of short-codes with the prefix ‘70’. It comes just three weeks after Vodafone became the first UK operator to declare that it would pass on the entirety of all donations worth more than £1.