Twitter Creator Jack Dorsey on Plane Crashes, the Ghost of Britney Spears, and the Difficulty of Defining Influence | Fast Company

Twitter Creator Jack Dorsey on Plane Crashes, the Ghost of Britney Spears, and the Difficulty of Defining Influence | Fast Company: "When you talk with the tech cognoscenti that you roll with, does the idea of influence and influencers come up?

It definitely comes up. Not so much how to create influence, but how to track it. A lot of technologists are focused on creating platforms for influencers to use. But there is a deep curiosity around how to track and analyze it and get a sense of how it happens and how it happens in real time. And that is really hard to define, as I’m sure you’re discovering. (laughs)"