The Text Effect

The Text Effect: "Cell phone users have made the Haiti relief effort the most successful mobile giving campaign in history.

Four or five years ago, the idea of raising literally millions of dollars via text message would have been ludicrous.

Now, Michael Nilsen with the Association of Fundraising Professionals calls texting a quantum leap in fundraising.

'Giving via text message was around, still in its infancy but certainly had been around and been used a little bit. But now all of a sudden it has become the way. And we've really seen it just take off tremendously."