Leveraging Data Analytics | eJewish Philanthropy: The Jewish Philanthropy Blog

Leveraging Data Analytics | eJewish Philanthropy: The Jewish Philanthropy Blog: "Many fundraising and nonprofit organizations in the recession appropriately feel pressure to spend their dollars on direct service delivery to those in need and severely limit investments in knowledge and capacity building let alone data analytics. However, non-profit organizations who are high performing forward thinkers recognize that even in these difficult times, it is critical to invest in data analytics in order to know your customers (both donors and service recipients) better. This post is dedicated to exploring a few ways that nonprofits might learn from Google’s successful business model undergirded by data-driven decision making."