NorthJersey.com: Texting donations brings in millions for Haiti

NorthJersey.com: Texting donations brings in millions for Haiti: "Michael Nilsen, senior director of public affairs for the Association of Professional Fundraisers in Arlington, Va., compared the sudden jump in text fund raising to the way online giving broke into the public consciousness following the 9/11 attacks.

“One of the effects of an event like this is that the way people give jumps forward,” Nilsen said. “People are getting acclimated to a new technology.”"