Texted donations currently are limited to $5 and $10 increments and capped by mobile phone companies at five a month from a single phone. Some nonprofits worry that they will cannibalize gifts that might come in larger amounts through more traditional channels like direct mail and online."
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Monday, November 1, 2010
In Charity Donations via Text, an Imperfect System - NYTimes.com
In Charity Donations via Text, an Imperfect System - NYTimes.com: "When nonprofits smell money, they tend to jump on the bandwagon without thinking it through,” said Katrin Verclas, a co-founder of MobileActive, a nonprofit network of people using mobile phones to advance social welfare. “Mobile giving isn’t a magic bullet. It’s just one of many tools nonprofits can use.”
Texted donations currently are limited to $5 and $10 increments and capped by mobile phone companies at five a month from a single phone. Some nonprofits worry that they will cannibalize gifts that might come in larger amounts through more traditional channels like direct mail and online."
Texted donations currently are limited to $5 and $10 increments and capped by mobile phone companies at five a month from a single phone. Some nonprofits worry that they will cannibalize gifts that might come in larger amounts through more traditional channels like direct mail and online."
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