Online Social Media Campaign e-Book from Network for Good and Zoetica | Case Foundation

Online Social Media Campaign e-Book from Network for Good and Zoetica | Case Foundation: "With the holiday season approaching, we see businesses and organizations launching campaigns daily to take advantage of the spirit of the season. Key components we're seeing are the integration of social media and social good - for example the Gap Gives Back Holiday Campaign on Facebook. There's no doubt some online social good campaigns are more successful than others."