How Texting is Changing Philanthropy - The Conversation - Harvard Business Review

How Texting is Changing Philanthropy - The Conversation - Harvard Business Review: "Within philanthropy circles, one of the major subtexts of the earthquake in Haiti was the phenomenal success of text-message fundraising appeals. Nonprofits are abuzz about it. The Red Cross alone raised more than $30 million via text donations by the middle of February, more than 10% of the total funds raised."