Exploring the Brave, New World of Mobile Giving - By Christina Johns : FundRaising Success

Exploring the Brave, New World of Mobile Giving - By Christina Johns : FundRaising Success: "After the earthquake in Haiti, the word “mobile” seemed to take on a life of its own. Like most bright, shiny things, it’s easy to get wrapped up in the success we saw with text-to-donate campaigns for Haiti relief. While bringing the use of mobile devices into the nonprofit world is most certainly a positive step, it still must hold up to the standard critiques given to any new method of communication that an organization decides to test when reaching out to its constituents. Here are a few things to mull over as you add SMS to your nonprofit vocabulary."