Mobile Giving: The Haiti Cataclysm: "Telethons were struck up. Traditional commercial messaging campaigns on TV, radio, and telephone were launched, but in 2010, a new medium was quickly alighted upon by those innovators in the sector: the mobile giving phenomenon. And as the following stats show, when a crisis occurs, it now pays to have access to a world of people with cell phones, iPhones, Blackberries, and various PDAs.
What’s your 'Shortcode?'
Three short months ago, the Canadian arm of the Mobile Giving Foundation (MGF-C) launched in partnership with the Canadian Wireless Telecommunications Association to allow Canadian wireless service providers to “enable the 100% pass-through of funds raised by all the mobile campaigns that it manages.'"
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