Facebook | Beth Kanter: Win A HP Computer and Printer: What's Your Theory of Change for Social Media Use?

Facebook | Beth Kanter: Win A HP Computer and Printer: What's Your Theory of Change for Social Media Use?: "HP is giving away laptop and printer bundles as part of its HP’s Create Change program which is an example of 'embedded giving.' That's a buzz word coined by Lucy Bernholz to describe the common practice of building a philanthropic gift into another, unrelated, financial transaction. Embedded giving is easy for individuals to do, and probably gives them an added psychological boost to know that spending money on purchasing something is not just an act of commerce, it's an act of generosity."